How Profound grew pipeline by
300% in 3 months
Discover how Nimbus built Profound's outbound motion,
generating 500+
opportunities with AI-powered cold outreach.
"Nimbus was critical in helping us crush our revenue targets. Within weeks of working together, our AEs were booked a month in advance with meetings. The team's expertise in building world-class outbound infrastructure from scratch was exactly what we needed to scale."
— James Cadwallader, CEO of Profound
3x
Positive response rates
300%
Pipeline increase
500+
Opportunities generated
99%
Inbox delivery rate
All results achieved within 3 months of working together
The Challenge
Profound, the leading Generative Engine Optimization platform trusted by companies like US Bank, MongoDB, and DocuSign, needed to build a sophisticated outbound sales motion from the ground up to accelerate growth. They required expertise in establishing enterprise-grade infrastructure and scalable processes for cold outreach at scale.
Key Objectives:
- Build a structured outbound motion with robust infrastructure end-to-end
- Create scalable processes to reach companies ranging from mid-market to Fortune 500 effectively
- Establish proper email deliverability systems for maximum inbox placement
The Solution
Nimbus built a comprehensive outbound motion for Profound, establishing sophisticated processes for prospection, enrichment, and campaigns designed for scalable cold outreach at scale.
What We Built:
- Complete Email Infrastructure: Implemented proper domain setup, email authentication, and deliverability systems to ensure inbox placement
- Hyper-Personalized Email Campaigns: Created AI-generated personalized emails based on prospect & company information: products offered, company size, industry events, and more.
- Inbound to Outbound Conversion Workflow: Built workflows to automatically identify & enrich anonymous website visitors, and trigger personalized outbound campaigns within minutes of their visit, resulting in extremely high conversion rates
- Social Listening & Intent Monitoring: Established automated monitoring of social platforms for buying signals and engaged prospects when they expressed relevant interests
Outbound Performance From Launch
Tripled positive response rates over 3 months
The Results
Within 3 months of building Profound's outbound motion, they had a fully functioning outreach engine generating exceptional results and reaching businesses at scale.
Before Nimbus
- Needed scalable outbound infrastructure
- Required streamlined processes for outreach
- Sought proven methodologies for high-converting campaigns
After Nimbus
- Complete outbound infrastructure and processes
- Personalized contact-level email messaging at scale
- Hyper-targeted prospecting with 99%+ inbox delivery rate
The Bottom Line: Building their outbound motion from scratch resulted in 500+ new opportunities and 300% pipeline increase over just 3 months.
Ready to Scale Like Profound?
Let Nimbus transform your sales pipeline with AI-powered outreach that actually converts.
300%
Pipeline increase for Profound